Funds will drive global expansion built on foundations of stellar growth and technology excellence.
London, 16 October 2026
Reactive Markets, which provides ultra-low latency technology to connect clients seamlessly to their institutional trading relationships, has raised a Series A investment led by fintech-focused VC, 13books. The funds will be used to accelerate its expansion into new markets and further enhance its award-winning offering.
The business was founded in 2019 by a team of top-tier banking technologists who leveraged decades of trading infrastructure experience to address a core market flaw: bilateral participants were being underserved by existing technology. Reactive Markets is the only business in the last decade to break into the top ten Direct to Client FX market operators and more than doubled its revenue in the eight months to March 2026.
Originally purpose-built to handle the demands of FX market volumes, clients quickly recognised that Reactive helped them to drive down the cost of trading through a combination of ultra-low latency connectivity, flexibility and access to liquidity. Reactive now offers the same seamless connectivity across bilateral equities and more, and has a global presence with offices in New York, London and Singapore. With 60+ Market Makers on the platform, Reactive provides access to the leading Tier 1 banks, electronic market makers and regional specialists.
Mike McFadgen, Investment Partner, 13books, said, “The world's leading banks, electronic market makers and hedge funds already trade on Reactive's network. That is real conviction from a market that demands the very best. As institutional trading shifts toward disclosed, bilateral liquidity, the team has built the network for it. They are drawing on careers spent building trading systems inside the world's largest banks. We're thrilled to back them as they expand across new asset classes and markets.”
Reactive Markets CEO, Phil Morris, added, “We believe bilateral trading can be faster, smarter, more reliable and more effective than it is today. Too often market participants accept substandard technology or settle for subpar access to liquidity and poor execution performance, especially during volatile markets. With this investment from 13books, Reactive Markets will continue to invest in reliability, scalability, security, automation and operational excellence to provide a platform that clients can depend on under all market conditions.”
Reactive Markets provides purpose-built, ultra-low latency trading technology that connects its clients to all their bilateral liquidity relationships, across all asset classes. Available seamlessly via UI, API or any EMS, OMS or Pricing Engine, clients benefit from flexibility, ultra-low latency connectivity and exceptional liquidity access. Our high performance network has 50+ of the leading liquidity providers.
Reactive Markets won OTC Trading Network of the Year at the Risk Awards 2026 and Best Low Latency Trading Network at the Buy Side Technology Awards 2025.
